Connect with a Green Audience for Better Sales
Here are a few ways you as a deck, fence and siding contractor can find and engage a green audience to boost your sales. These benefit both you and the customer:
Do some research on who would do environmentally-friendly home repairs and upgrades to create the target audience for your area. You may have to hire a consultant to help you do this. Create marketing and sales campaigns that are targeted to that demographic. You are likely to get a higher response, making it well worth the money.
Prepare information to answer possible questions. Do not assume that a homeowner know anything about deck choices; take the initiatives to be the educator. Collect information on the green choices that they have in building materials and help them make the best choice for their deck, siding and fences. Be on top of changing technology to answer the questions as they come. Answer e-mails about the products and practices of your company promptly.
Create care and maintenance manuals for the projects you install. What does the homeowner need to do to take care of their new fence or deck (in the case of EcoVantage, very little). What does the homeowner need to know abou painting a thermally-modified wood deck? What are the green choices that they have to add color to the wood? What are the terms of the warranty? Make sure they feel confident when you walk away.
Keep your web site up-to-date with current projects, news, green certifications. Utilize a blog to give updates, take about current events in the company, opinions on new products you come across. Have links to your products you use (such as EcoVantage).
Do not lose track of your customers, they can generate your best leads. Create lead programs for current and former customers. Reward them for leads they bring to you. Remind them of your services through emails marketing, follow up with them immediately after the project is complete and then check in regularly. They will remember to refer you to their friends. Utilize social media to do this also.
